ALL IN. ALL ALPHA.

WITH EVERY TRADE ALL THE WAY

 

All in, All Alpha is our promise to the trade and to you.

We back our gear and the people who use it, with a no-compromise approach and the testing to prove it.  

Everything we do is Alpha through and through, from expanding our range to lifting performance on site and backing the tradies who rely on our gear. No second guesses, no doubt, just accessories you can trust to deliver the right result the first time.

Because that’s what being all in looks like: tough tools, tougher testing, and backing our tradies all the way.

All in, All Alpha isn’t just how we work it’s how we stand behind you.

Are you all in?

ALL IN ON TOOLS

Alpha designs and engineers power tool accessories that outperform, last longer and keep delivering job after job.​

ALL IN ON TESTING

Every Alpha tool earns its place through rigorous testing, benchmarked against leading competitors.

ALL IN ON YOU

Alpha stands behind the people on the tools, giving them no-nonsense gear they can trust.

20+ YEARS OF POWER TOOL ACCESSORIES THAT OUTPERFORM

TESTED, PROVEN
& TRADIE TRUSTED

PERFORMANCE PROVEN UNDER PRESSURE

 

Performance sets the standard, testing backs it up and tradies prove it on the job.

Testing is the foundation of Alpha, benchmarking against the best to refine and push performance. Our products are tested by our expert product development team in Newcastle to make sure they meet development specifications and performance requirements before released to market.

Every product earns its place through rigorous testing, side-by-side against leading competitors, with performance proven under pressure.

 

CHECK OUT JUST SOME OF OUR TESTING BELOW!

92% OF TRADIES BACK ALPHA

BUT DON’T JUST TAKE OUR WORD FOR IT


CURRENT CAMPAIGNS


FIND AN ALPHA STOCKIST

 

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